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ARTS MARKETING & FUNDRAISING

Since 2015, Allie has provided institutional support in marketing and fundraising for organisations in the European Union and the United States. Achieving a Master's degree in Arts Administration from Indiana University has allowed Allie to work alongside her creative partners and grow their revenue-generating capacity. Successful grant and sponsorship asks that Allie has worked on range from $1,000 to $3,000,000.

 

Her specialities include, but are not limited to, organisations rooted in the arts, humanities, sciences, social services, and education sectors. Relationships fostered include government agencies, arts collectives, international music journalists, private donors and charitable foundations, banks, insurance companies, and beer/wine/spirits companies.

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Below are a few examples of organizations that Allie has partnered with, including a list of highlights from those working relationships. To learn more about Allie's skill set and how your business or organization can also benefit, please use the Contact form.

PENTATONE

BAARN, THE NETHERLANDS

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  • Pitch upcoming classical music releases and secure reviews, editorials and in-depth artist features in international print and digital publications; liaison between members of the press and artist teams

  • Book advertisements for print and digital media such as BBC Music Magazine (UK), Gramophone (UK), International Piano (UK), Luister (NL), The Strad (UK), Opera Now (UK), Diapason (FR), Pizzicato (LU), Concerti (DE) and more

  • Produced, marketed and secured sponsorships for CTC’s first-ever televised virtual fundraiser, raising over $15,000 and expanding the company’s capacity for streamed productions.

  • Fostered a social media partnership between CTC and Kentucky’s First Lady, Brittainy Beshear.

  • Developed and executed an emergency crowdfunding strategy during the onset of the COVID-19 pandemic, raising over $25,000 for general operations in under four weeks.

  • Introduced a pre-show Opening Night reception series for donors, artists, press, and community partners to connect, the last of which led to a sold-out opening night for ‘Pride and Prejudice’.

  • Created and maintained a portfolio of 250 donors, which included developing a database from scratch that tracked donor contact information, giving trends, meeting notes, etc.

COMMONWEALTH THEATRE CENTER

LOUISVILLE, KENTUCKY, USA

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  • Supervised a team focused on revenue generation, programmatic marketing, and external communications for a $1.4 million theatre company serving over 55,000 youth and adults annually.

  • Surpassed FY20 individual fundraising goals by 12%, corporate giving by 9%, and admissions by 4%.

  • Introduced CTC’s first-ever Gratitude Report as part of an annual giving campaign, leading to a $20,000 donation (the largest individual gift in company history) and a 95% donor retention rate.

  • Produced, marketed and secured sponsorships for CTC’s first-ever televised virtual fundraiser, raising over $15,000 and expanding the company’s capacity for streamed productions.

  • Fostered a social media partnership between CTC and Kentucky’s First Lady, Brittainy Beshear.

  • Developed and executed an emergency crowdfunding strategy during the onset of the COVID-19 pandemic, raising over $25,000 for general operations in under four weeks.

  • Introduced a pre-show Opening Night reception series for donors, artists, press, and community partners to connect, the last of which led to a sold-out opening night for ‘Pride and Prejudice’.

  • Created and maintained a portfolio of 250 donors, which included developing a database from scratch that tracked donor contact information, giving trends, meeting notes, etc.

ACTORS THEATRE OF LOUISVILLE

LOUISVILLE, KENTUCKY, USA

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  • Managed a portfolio of institutional, public, and private partners via Tessitura, totaling over $3.3 million in contributed revenue (39% of annual budget).

  • Stewarded a 46-year relationship with Humana, title sponsor of the Humana Festival of New American Plays, the longest-running partnership between an arts organization and a corporate entity in the US.

  • Identified new opportunities for collaboration with local and national organizations. Examples include Louisville Public Media, Dare to Care Food Bank, and the National Endowment for the Arts.

  • Served on the Special Events Committee overseeing the 2019 Lobster Feast, raising over $350,000 in sponsorships and ticket sales.

MUHAMMAD ALI CENTER

LOUISVILLE, KENTUCKY, USA

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  • Served as the key institutional giving contact for funders, stakeholders, and supporters of Ali’s legacy.

  • Worked alongside the Development Manager to plan and execute the 2017 Muhammad Ali Humanitarian Awards, featuring award winners Ashley Judd and Patricia Arquette.

  • Served as the organizational point-of-contact for Altru database management (data reconciliation, campaign reporting, membership applications, etc.).

  • Identified & successfully applied for new funding streams totaling over $30,000.

OTHER PARTNERSHIPS

  • STET The English Theatre: marketing, international grant writing

  • ​Metro Nashville Arts Commission: web design, project research

  • Green Hill Therapy: grant writing, financial oversight, board membership

  • WonderLab Museum of Science and Technology: grant writing, sponsorship proposals

  • Frazier History Museum: database management, donor stewardship

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